This eNews is best viewed with web-based mail services or Microsoft Outlook 2003. If you have trouble viewing this, please click here

Important Note! “Shop & Store Vietnam” is open to trade visitors only. Please dress in business attire. Those wearing shorts and/or sandals and minors under the age of 15 will not be permitted into the exhibition hall. The organizer reserves the right to refuse admission to anyone without cause or explanation.


The ever-changing demand and purchasing patterns of Vietnam’s growing middle-class has offered tremendous opportunities in the consumer market, capturing enthusiasm of Vietnamese retail businesses. While there are multiple approaches to capture emerging market consumers, technology remains a critical factor. Hence,
brick-and-mortar retailers, who wish to sharpen their competitive edge, will be in need of smart technologies in their store not only for a better customer shopping experience but also improved shopper’s satisfaction.

This is where “Shop & Store Vietnam 2018” steps in as a powerful tool for solution providers like you to penetrate new markets in Vietnam and to present your superb machinery and business concepts that will be catering to the ever-changing needs of today’s investors and retailers. 

If you are a provider of retail technologies and solutions, you will not want to miss this untapped chance to exhibit your high-caliber technologies while the markets are full of demand for your innovative tools and solutions.

Vietnam has been named among the Top 6 most-attractive retail markets in the world this year by A.T. Kearney in its Global Retail Development Index (GRDI), following India, China, Malaysia, Turkey, and the United Arab Emirates (UAE).

This is evidence that Vietnam’s retail market is again attracting foreign investors, as it was outside of the Top 30 in 2002, then 6th in 2009, 14th in 2010, and 23rd in 2011, according to A.T. Kearney.

The reason why Vietnam is in the Top 6 is that its investment laws are open and promote its attraction among foreign retailers.

The government has permitted foreign retailers to own 100 per cent of capital in the country’s retail sector and has adopted priority policies to attract them. This is reflected in a 12.5 per cent increase in foreign investment in 2016.

“It’s a suitable time for Vietnam to boost up its economy, which is shifting towards private enterprise and high-value export items, and this is expected to increase incomes and consumption in the long term," said Mr. Soon Ghee Chua, AT Kearney’s Southeast Asia chief.

He also believes that government incentive, urban and middle-class population growth, a young population, and GDP growth expected at 6.6 per cent this year gives foreigners plenty of reason to be optimistic about Vietnam.

According to forecasts to 2020, modern retail channels will increase up to 45 per cent, the country will have about 1,200-1,300 supermarkets, the number of trade centers will also increase to over 300, and convenience stores will number in the thousands which not only indicates the most attractive markets today but also potential markets in the future.

(Source: Vietnam Net News)

Shop & Store Vietnam 2018 is the 1st solution event for retail and franchise opportunity in Vietnam which consists of 3 sub shows including:

  Retail Solution
Shop Design & Fitting

Meet the next level of your business operations. Retailers, both starters and big players, will discover new retailing machinery and solutions including advanced inventory system, online payment solutions, and many more to enhance your business and become more competitive in the market.

Massive opportunities are waiting for you. Come interact directly with both international & local franchisers, who will be eager to present their business concepts and unlimited business possibilities to you.

Create your own store the way you picture it will be easier than ever at Shop Design & Fitting. The event will gather all you need, be it equipment, furniture, or surface decoration. Consult with experts on ideas and design for your own stores and make your dream come true. 

The event will garner a myriad of retailers, investors, and franchisees together under one roof. All exhibitors will meet in face-to-face with fresh faces to further expand business network, enhance your brand visibility, create top-of-mind awareness, and create new genius business contacts with your potential buyers from the widest range of sectors.

Your penetrating Vietnam’s retailing market will be easier than you have imagined with our year-round intensive marketing campaign, opportunity-generating activities, business-inducing functions, buyer-outreach program, and more.

Reserve your exhibit space today to start enjoying our marketing and promotional offers.
For more information, please contact us at:
or visit our website:

Vietnam Office
+84 28 3520 7756 / 57 / 58
Fax: +84 28 35207604

Thailand Office
+66 2686 7299 Fax: +66 2686 7288

Forward this mail to your friend at

Reed Tradex respects your privacy and does not share your information with any third party. 

If you find this information useful, please add our domain ( to your Safe Senders List or mark our e-mail
as safe to continue receiving useful market and industry information and updates. Thank you.

Unsubscribe: Should you feel that you have received this e-mail in error and/or wish not to receive any of our event’s future market updates,
special promotions, or eNewsletters, simply reply to this email with “Remove” on the subject line.