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Year after year, Vietnam market has shown the huge potential for restaurant franchises businesses; a variety of franchise brands have been established or brought into Vietnam. Many global restaurant franchisors now view Vietnam as a land of opportunity for their network expansion.

As the entry of many food franchise giants into Vietnam, a wise strategy matters in the business competition. That is a reason why Red Sun, one of the biggest food franchisors in Vietnam, decided to skyrocket its growth with Shop & Store Vietnam 2018 confex event where garners over 7,000 potential buyers together under one roof. The show will surely cover all the key factors that will help your brands stay top of mind among consumers.

Red Sun is on its move, do not miss this wagon of success. Start your move now while the markets are full of demand for your innovative tools and solutions. Click here to sign up!

With an aggressive year-round promotion campaign, you will have the power of the marketing in your hand to enhance your brand visibility and awareness that will set your brand at the upper most minds of customers even before the show is open.

Not only are Vietnamese restaurateur reaching out to foreign brands to import their business models, global franchisors now eye Vietnam as a huge potential market to expand their network.

Presently, Vietnam is already home to 71 foreign restaurant franchises, including ‘big players’ like McDonald’s, Starbucks, Burger King, and BBQ Chicken. Most of these franchises are currently flourishing in the country’s largest hubs of Hanoi and Ho Chi Minh City, but others are beginning to target growing cities such as Da Nang and Hai Phong to further cement their foothold.

The food and beverage industry has seen franchising develop strongly.  Food consumption in the country is expected to grow by 61.6 percent between 2012 and 2017 and nearly 50 percent of household expenditure is food and beverage.

It is predicted that franchises in services, entertainment and technology will bloom in the future following the retail and restaurant sectors.

(Source: Tuoi Tre News, VBN)

Shop & Store Vietnam 2018 is a leading international confex event for franchise and retailing community in Vietnam where perfectly combine the conference and exhibition together to inspire both local and oversea participants from Singapore, Taiwan, Japan, etc. All participants will get ideas and in-depth covering from franchise opportunity in Vietnam, retail technology, as well as related laws and legal to build up their confidence in handling customers in difficult situations.

For more information, please contact us at:
or visit our website:

Vietnam Office:
Ms. Dang Duy Tra (Tracy) Mobile: +84 988 998 537
Telephone: +84 28 38 224 911 Fax: +84 28 38 224 944

Mr. Hoang Minh Thang (Bruce)
Mobile: +84 932 115 862
Telephone: +84 28 38 224 911 Fax: +84 28 38 224 944

Thailand Office: Ms. Piengpit Magnuan Mobile: +66-86 085 4040
Telephone: 02 573 9394 Email:

Important Note! “Shop & Store Vietnam” is open to trade visitors only. Please dress in business attire. Those wearing shorts and/or sandals and minors under the age of 15 will not be permitted into the exhibition hall. The organizer reserves the right to refuse admission to anyone without cause or explanation.

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