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    eNewsletter#4



Thai historical period struck a powerful chord of nostalgia for traditional culture and fashion.


The latest blockbuster series “Love Destiny,” based on a novel of the same name by Rompaeng, hooked both Thai audiences with its compelling story and witty usage of Thai prose, but it is the show’s recreation of ancient Ayutthaya that makes it a hit. And one of the critical parts in conjuring the past is the stellar Thai traditional dress which rekindled the people’s interest in the elegant period costumes once again.

So inspired by the massive viewership, the Thai government encourages its citizen to wear traditional outfits during outings. Mass tourists, dressed in period costumes, flocked to the ancient ruined temples and palaces of Ayutthaya to pose for pictures. With such popularity for traditional fashion, owners of Thai rental clothing store have reported a surge in demand for period dresses by consumers, with revenue increased 4 – 5 times and turned profit.

The “Love Destiny” wave is a great example of a new phenomenon influencing consumer behaviors, which inspires government and businesses to strategize new marketing plans to advertise their products and services. Anyone who can keep up with trends quickly is destined to benefit greatly. As an exhibition organizer for the textile and garment industries, we’ll continue updating stories that impact market trends, so you’ll never be left behind, through many channels including our official Line account (ID: @gftexpo). You can scan the QR code at the end of this email to start catching up with many red hot trends and special activities from us.

(Source: BBC Thai, Matichon, and Bangkok Post, March 2018)





GFT is being promoted throughout the Region via an extensive targeted visitor promotion campaign, designed to reach the people who count. Promotion will be aimed at manufacturers, importers, traders and retailers. Activities include:
  • Targeted use of complimentary visitor invitations
  • Highly specific direct mail campaigns to our extensively researched customer database
  • Radio & TV spots
  • An aggressive press and magazine campaign incorporating advertising and editorial coverage
  • Close liaison with quality trade and press including advertising, editorial and regular press releases
  • And much more!
Therefore, the earlier you sign up to be our exhibitor, the sooner you will be entitled to the benefits.


GFT will be co-located with Garment Manufacturers Sourcing Expo (GMS), ASEAN’s only exhibition on materials, accessories and equipment for garment and textile manufacturing, which will be co-organize by TGMA. The co-location between two shows will let you experience the latest trends in accessories and materials that add value to finished products, while also meet more potential buyers that could lead you to network expansion in higher scale.

“GFT and GMS 2019” will return
from 3 – 6 July 2019, bringing
more quality exhibitors, buyers
and activities. Reserve your space
to promote your business with us
by
clicking here!


For more information, please call
+66 2686 7299, Fax: +66 2686 7288
Email: gft@reedtradex.co.th
or visit www.gftexpo.com
Like our Facebook Page
at www.facebook.com/gftpage



“GFT” is open to trade visitors only. Please dress in business attire. Those wearing shorts
and/or sandals and minors under the age of 15 will not be permitted into the exhibition hall.
The organizer reserves the right to refuse admission to anyone without cause or explanation.

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